Love is widely perceived as something beautiful. But at the same time some sorts of love, like Polyamory, is perceived as an ugly love.

By making 'Polyamory' pillow I want to raise a discussion about what is normal and what is not. Placing it in Ikea, I want to bring it closer to us, since Ikea products are the most common products in Western European houses. Ikea in a way dictates the norms of our home, so I would like to dream about polyamorous products being sold by Ikea.

Art Direction